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Doc Martens X Sex Pistols
Student Portfolio
Advertising
The Ask: Doc Martens x 70’s Band, Sex Pistols Collaboration Campaign
The Challenge: Despite the cult status, the band Sex Pistols, is unfamiliar to Gen Z and younger millennials—the target market for Doc Martens.
The Solution: Employ retro, grunge-era style aesthetics to create an eye-catching and appealing ads for the target audience. Craft long copies with a renegade tagline to effectively convey the band's story and its connection with Doc Martens
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